Alan Ang
Co-Founder
More than 20 years in sales, international partnerships, and business development. Focused on building AI tools that sales people actually reach for.
A small team of sales, insurance, and product specialists building AI systems that hold up in real businesses, not just in demos.
No account managers in between. You work directly with the people building your systems.
Co-Founder
More than 20 years in sales, international partnerships, and business development. Focused on building AI tools that sales people actually reach for.
Co-Founder
More than 30 years across insurance and banking. Focused on building tools professionals genuinely want to use, grounded in how regulated industries really operate.
Product Lead
Leads product and engineering across Crosslinked: the automation, web, and design work we ship for clients, and the development of InsurAI.
We kept meeting teams drowning in the same work: repetitive quoting, endless follow-ups, and reporting that never quite showed the full picture. The tools on the market were either too generic to fit how they actually operated, or too heavy to adopt without tearing everything down first.
So we started building the other way round, beginning with how a business actually runs, then layering automation, web platforms, and design on top of it. That’s the work we do today for restaurants, pharmacies, schools, research groups, and service businesses across Europe and India.
It’s also how InsurAI came about. Working with people in insurance and banking, we saw the same pattern in sharper relief, and built a product specifically for it. It’s one of the things we make, and the same principle runs through all of it: practical over flashy.
Three commitments that shape every project we take on.
We build tools that save real time and win real business, not impressive demos that quietly go unused after month one.
Every product and service is designed around your actual workflow, not a template we’re trying to fit you into.
Customer data stays inside your environment. It is never used to train third-party AI models.
Browse the work, or book a free call and tell us what’s slowing your team down.